Over the past three decades, a few titanic rivalries have defined the technology industry’s megatrends, ultimately determining which products eventually end up in consumers’ and companies’ hands.

Now, adding to the annals of competition that include Microsoft’s (MSFT) clashes with Apple (AAPL) in the ’80s, IBM (IBM) in the ’90s, and Google (GOOG) in this decade, the new defining rivalry in tech may be between Google and Apple. Google CEO Eric Schmidt‘s resignation from Apple’s board on Aug. 3 highlights the degree to which these companies are more foe than friend.

By most measures—revenue growth, stock appreciation, magazine cover stories—Apple and Google are the two most successful and influential companies of the past decade. Yet their visions for how the computer industry will shape up in the next one could hardly diverge more. “They are both very innovative companies with very different ways of innovating,” says Henry Chesbrough, director of the Center for Open Innovation at the University of California at Berkeley. “They’ve both been very successful, but there’s a contest of different approaches going on here.”

Read more : http://www.businessweek.com/technology/content/aug2009/tc2009084_007016.htm

SAN FRANCISCO: Apple Inc. slashed the entry price for an iPhone in half and lowered some laptops by $300 Monday, the company’s first dramatic price cuts since the recession began a year and a half ago.

With co-founder and CEO Steve Jobs absent until his medical leave is over at the end of June, Apple’s biggest unveiling at its annual conference for software developers was a new model of the iPhone, the 3G S.

It looks the same but sports a faster processor, longer battery life, an internal compass, a video camera and a photo camera with better resolution and auto-focus.

A 16-gigabyte version of the 3G S will cost $199 and a 32-gigabyte version will be $299.

The 8-gigabyte iPhone 3G, which came out last year, now costs $99 (RM350), instead of $199.

When the iPhone debuted two years ago, eager Apple fans had to shell out $499 for a 4-gigabyte version and $599 for 8 gigs.
Read more : Apple iPhone at US$99 RM350?.

will you buy an iPhone then?
at this price I do!