Search Engine Optimization or SEO in short basically is method of making your website appear on top of the first page of the Search Engine Result Page or SERP in the internet search engine such as Google, Bing, Yahoo! and many more.
The objective is whenever a internet user search a certain keyword in the search engine. Your website URL will appear on the first page. Therefore, the possibility of user click and visit your website URL is higher whenever you website URL is appear on top of the list. The higher rank of a certain website the higher it get to be on top of the list on the first page of Search Engine Result Page.
Search Engine Optimization is one of the best way to gain traffic to your website. The more frequent your website URL appear on the first page of the Search Engine Result Page, the more traffic you will get. There are many search engine optimisation website you can choose to improve your SEO or SERP ranking available today. The best way is concentrate on a particular search keyword related to your website niche that will lead user to your website for better search result.